Meridian needed a calmer brand voice and a website that could carry long-form thinking without feeling slow or corporate.
Project outcomes
- Restructured the homepage around strategic proof, not generic claims.
- Introduced an editorial grid that works for both service pages and insights.
- Defined a tighter visual rhythm for headlines, pull quotes, and data points.
The final system gave the client a stronger publishing cadence, sharper hierarchy, and a site that feels intentional on both desktop and mobile.