Northstar publishes frequently, so the system had to feel expressive while staying easy to run for a lean editorial team.
Project outcomes
- Built reusable section patterns for landing pages and interviews.
- Improved article readability with stronger vertical rhythm.
- Aligned archive cards, single posts, and author pages into one system.
The final system gave the client a stronger publishing cadence, sharper hierarchy, and a site that feels intentional on both desktop and mobile.